Day 13 - Of buses and viruses
I was going out for dinner with a few friends before I noticed a small sign hanging under a tree - Bus rides are free until Monday.
Whoa, sweet! So needless to say we took the bus, which was spanking new and had egg-shaped hard plastic seats. The seats were quite comfy, at least they didn't have that weird smell of those old buses with cushioned seats. A man wearing a bright orange T-shirt that said "Ask me!" (Which honestly looked like something lewd when viewed from an angle) was busily giving out brochures. After a chat with that guy, apprently they had revamped the transport system in that area - All buses there go to a central terminal now.
The terminal seemed very new - in fact the new bus service had just started today - and it was just... that. A bus terminal. In the middle of nowhere. The only form of refreshment was just a drinks machine, but according to OrangeMan they will be gradually upgrading stuff.
Later in the night I was reading 'Unleashing the Ideavirus' by Seth Godin. (The book is free to download. So why don't you go get a digital copy now... I mean, after you finish reading this entry?). I immediately recalled what I was doing right after I got on the bus earlier that evening - I texted up my friends, telling about the free bus services we're getting. And indeed everyone sounded happy about it.
An ideavirus in motion - "Hey, let's come take free bus rides!" Five of us will be taking the bus to a shopping mall we've never went before for dinner tomorrow. I'm not sure how far my part of promoting the service would spread, but I had effectively contracted the virus and became a 'sneezer' (As Seth puts it), one that influences others to try out a service or a product.
For a small game company like us, 'sneezing' seems to be the only way to go. We are definitely unable to advertise our game in prominent websites when it's done, so we would have to spread our game out. It just happens that the gaming experience becomes even better when there are more people playing it.
In that case, our aim is not just about creating a good image for our potential customers, but to create a good experience for our existing customers, so that they have good things to tell about our game. Testimonial evidence. That's how multi-level marketing schemes get new recruits and diet companies sell their pills.
Slade and I have been discussing for quite some time about this issue - how to promote our game to as many people as possible. We're already getting somewhere, but I'm definitely excited about the journey ahead.
Whoa, sweet! So needless to say we took the bus, which was spanking new and had egg-shaped hard plastic seats. The seats were quite comfy, at least they didn't have that weird smell of those old buses with cushioned seats. A man wearing a bright orange T-shirt that said "Ask me!" (Which honestly looked like something lewd when viewed from an angle) was busily giving out brochures. After a chat with that guy, apprently they had revamped the transport system in that area - All buses there go to a central terminal now.
The terminal seemed very new - in fact the new bus service had just started today - and it was just... that. A bus terminal. In the middle of nowhere. The only form of refreshment was just a drinks machine, but according to OrangeMan they will be gradually upgrading stuff.
Later in the night I was reading 'Unleashing the Ideavirus' by Seth Godin. (The book is free to download. So why don't you go get a digital copy now... I mean, after you finish reading this entry?). I immediately recalled what I was doing right after I got on the bus earlier that evening - I texted up my friends, telling about the free bus services we're getting. And indeed everyone sounded happy about it.
An ideavirus in motion - "Hey, let's come take free bus rides!" Five of us will be taking the bus to a shopping mall we've never went before for dinner tomorrow. I'm not sure how far my part of promoting the service would spread, but I had effectively contracted the virus and became a 'sneezer' (As Seth puts it), one that influences others to try out a service or a product.
For a small game company like us, 'sneezing' seems to be the only way to go. We are definitely unable to advertise our game in prominent websites when it's done, so we would have to spread our game out. It just happens that the gaming experience becomes even better when there are more people playing it.
In that case, our aim is not just about creating a good image for our potential customers, but to create a good experience for our existing customers, so that they have good things to tell about our game. Testimonial evidence. That's how multi-level marketing schemes get new recruits and diet companies sell their pills.
Slade and I have been discussing for quite some time about this issue - how to promote our game to as many people as possible. We're already getting somewhere, but I'm definitely excited about the journey ahead.
posted by TK at 10:12 PM
1 Comments:
This is a great blog. Why don't you spread the ideavirus by creating some RSS feed and others to subscribe to it?
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